222 Brew
BRANDING + CREATIVE DIRECTION
The Challenge
To develop a fictitious brand for a local brewery, I was asked to create three can designs and an advertising campaign tailored to the brewery’s target market.
Photo By Kassandra Willan
The Process
Inspired by the growing market for hard seltzers, I decided to create a hard seltzer brand called “222 Brew”.
222 is a direct reference to the angel number. 222 means “good fortune in finances, relationships, and career, as well as a reminder to work towards your soul’s purpose.” 222 Brew is brewery that is focused on quality ingredients, and developing a holistic approach to production. The seltzers are made for millennials who prioritize mindful consumption.
Concept
to Campaign
To explore campaign development, I expanded the 222 branding into an advertising and social media campaign. I chose a direction where seeing the ad would feel like a good omen for the day, similar to the positive feeling people get when they notice an angel number.
Media used: Adobe Photoshop, Illustrator, InDesign & Photography